Quality Management Principles: A Case in D’Kawi Chocolate Hut

Authors

  • Suhaineza Sadikon College of Business, School of Technology Management & Logistic,Universiti Utara Malaysia, 06010, Sintok, Kedah, Malaysia
  • Herman Shah Anuar School of Technology Management and Logistics, UUM College of Business, Universiti Utara Malaysia Sintok, Kedah.
  • Azhar Ahmad College of Business, School of Technology Management & Logistic, Universiti Utara Malaysia, 06010, Sintok, Kedah, Malaysia

DOI:

https://doi.org/10.17722/ijrbt.v5i1.216

Keywords:

Quality Management Principles (QMPs), D’KAWI Chocolate Hut, Food Industry, Level of awareness

Abstract

The purpose of the study was to explore the Quality management principles (QMPs) that applied at the D’Kawi Chocolate Hut (D’KAWI). The study was conducted to identify the level of awareness and implementation of QMPs in D’KAWI. The study use qualitative method. The researcher prepares questions for interview protocol. This interview conducted based on a set of questions (checklist) that were completed based on the quality management principles. The study demonstrates on several findings: data analysis reveals the Quality Management Principles (QMPs) that applied at D’KAWI. The findings also reveal the significant level of awareness and implementation of QMPs into organizational performances. The study is using perceptual data provided by production managers or quality managers which may not provide clear measures of performance. However, this can be overcome using multiple methods to collect data in future studies. D’KAWI should consider QMPs as an innovative tool for improving organizational performance in today’s dynamic food industry environment. The findings suggest the D’KAWI that the QMPs should be implemented holistically. The study integrates the principles of quality management with the level of awareness and implementation towards organizational performances as related drivers of the effectiveness and success of QMPs in the D’KAWI. Very few studies have been performed to investigate and understand this issue.

Published

2014-08-31